The Impact Of Advertisements On Consumer Behaviors

We live in an era where the visible product is the product that sells. A company can adopt various methods to inform consumers about the existence of the product, and some of the methods are: Sales Promotion − Providing the consumers with trial packs of the product. It is a paid form of communication. For example, test drives, free shampoo sachets, […]

Use Of Giveaway To Drive Market Success

Every brand wants more eyeballs on their products. Going viral is the dream, but it’s not an easy feat, especially if you’re in a saturated market. Giveaways are the perfect balance of showcasing your products and expanding your reach while providing an engaging activity for consumers to take part in.  Wondering how to do a giveaway to increase brand awareness […]

Consumer Purchase Decision And The Influence Of E-Market

With technological advancement, there is an increase in the internet and the development of web 2.0 that increase interconnectivity among the customers. It has changed customer behavior and influence decision making of customers. There is a change in human interaction significantly due to social network building for engaging customers result in influencing customer behavior. The marketing activities are conducted by […]

What is Customer Experience Optimization?

“CXO is an approach that looks at all touch points between the customer and a brand – be it a transaction, website visit, call, email, or review – with the goal of relevantly enhancing the experience for both customer and company. CXO is the most holistic form of customer service.” Perfect Customer Experience (CX) has never been more critical than […]

Online Shopping: How Customers See It

The Internet provides many opportunities for people to access information, purchase products, or use services. The convenience of the Internet has led to an increase in its users. The range of shopping options has also expanded beyond traditional methods. The ubiquity of the internet has created a new level of convenience for customers when shopping by allowing them to access […]

What Is The Internet of Things (IoT)?

The Internet of Things is a term used to describe a growing network of devices and machines that have the ability to communicate with one another via the internet. The Internet of Things is a growing network of devices and machines that have the ability to communicate with one another via the Internet. It’s a rapidly expanding network of sensors, […]

How Can Market Research Improve Customer Relations?

“Market research can provide valuable insights into customers’ needs and preferences, allowing businesses to tailor their products and services accordingly. By using this information to improve the customer experience, businesses can build stronger relationships with their customers and increase their loyalty. This blog will explore the ways in which market research can be used to improve customer relations and offer […]