The Impact Of Advertisements On Consumer Behaviors

We live in an era where the visible product is the product that sells. A company can adopt various methods to inform consumers about the existence of the product, and some of the methods are:

Sales Promotion − Providing the consumers with trial packs of the product. It is a paid form of communication. For example, test drives, free shampoo sachets, and others.

Public Relations − It means informing the consumers about the existence of the product through press conferences, news stories, and others. It can be both a paid and unpaid form of communication.

Word of Mouth − The product’s end consumers are themselves, without any incentive from the company, saying positive things about the product. For example, a satisfied consumer informs other potential consumers about the benefits of the product.

Advertisements − Advertisements are paid forms of communication that a company uses to reach a large number of people. Advertisements assist consumers in understanding the company’s product and in making a purchasing decision.

The Various Advertising Effects on Consumer Behavior

Although the main purpose of the company is to inform consumers through advertisements About the existence of the product About the different features of the product About the benefits of using the product How does the product differ from the competitor’s products? Advertisements should be entertaining enough to grab the consumer’s attention. Consumers are surrounded by trillions of advertisements; entertainment is what makes a consumer look at your ad and not skip it. If the ad is entertaining enough, it will stick in the consumer’s mind and the consumer will soon look at the product during a purchase decision, or perhaps make a purchase decision immediately. Entertainment through advertisements can take forms.

• Humor or Laughter
• Love and Care for Loved Ones
• Sensual Desires
• Can Arouse Fear
• Self-Care or Self-Love Sadness and Tears

Entertain Consumers

Although the main purpose of commercials is to inform the audience about your brand, they can also entertain the audience depending on how clever your presentation is. They engage the audience with your posts like movies and TV series. Television commercials are either laugh or emotional and blend with the entertainment value of television. The same is true of online ads, which can be funny enough to trick Internet users into thinking they’re not ads. Some ads even go viral because they entertain viewers. If they find your ads really fun to watch, they will share the ad. 60% of respondents to the Statista survey consider TV commercials to be the most entertaining form of advertising. With the exception of social media, online advertising is the least enjoyable. Only 38% of survey respondents find them pleasant. This shows that ads done right entertain consumers even though they know the brand is doing it just to promote their product.

Brand Familiarity

Constant exposure through advertising helps consumers get to know the brand better. A consumer usually recognizes a brand from the ad they see. Unknown brands can compete with established competitors with advertising that helps reach their target consumers. At the same time, existing brands are constantly advertising to make their brand relevant to consumers behavior. When a consumer sees an ad, he associates it with the brand. This makes them curious about the product or service that the brand can offer them. Out of 800 US consumers, 1 .8% associated the test brand with a specific keyword after seeing the ad. Only 8.2% of those not exposed to the search ad could recall the brand. The difference between the two groups shows that search ads increased brand awareness by an average of 80%.

Establish Trust and Confidence!

Advertising can make people try their product. This can increase their confidence that the product or service will solve their pain point. New products that have not yet proven their value to consumers use advertising to build trust among buyers. Some advertisements restore consumer behavior confidence in their brand by introducing new product offerings or varieties. Other ads have consumer experiences that build trust in their brand. This is a common practice in medical products such as drug advertisements. Pharmaceutical companies must convince consumers of the effectiveness of their products. Hence the need for references., A recent survey has found that 66% of them trust advertisements based on consumer reviews. The same percentage of trust comes from editorial advertising, such as newspaper articles. In terms of advertising formats, traditional advertising deserves more trust than online advertising. 63% of respondents trust TV ads, while only 8% trust online video ads.

Advertising Behavior: What Is It?

Consumer behavior refers to how a customer interacts with your brand when they decide to buy or have already made a purchase. How they react or feel and what they do after seeing an ad is consumer behavior. Although different consumer demographics react differently to advertising, their behavior toward a brand after seeing an ad is largely the same. It depends a lot on the format, message and brand of the company in which the ad is located. It is important to understand the buying behavior of consumers. Their behavior gives you direction to create ads.

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