July 19, 2023

The Impact of Technology on Market Research: Trends and Best Practices

Technology has revolutionized the field of market research, bringing about significant advancements in data collection, analysis, and reporting. As a leading research firm, Philomath Research recognizes the transformative influence of technology on market research practices. In this comprehensive blog, we will explore the latest trends and best practices in leveraging technology for market research. By embracing these advancements, businesses can […]

Blog 0 4 min read
July 14, 2023

The Rise of Digital Health: Exploring Health Tech Innovations

The integration of technology into the healthcare industry has paved the way for transformative advancements in patient care and management. Digital health, also known as health tech, is a rapidly growing field that harnesses the power of technology to improve healthcare delivery, enhance patient outcomes, and empower individuals to take charge of their health. In this blog post, we will […]

Blog 0 2 min read
July 14, 2023

B2B Panel for Market Research

In today’s business world, market research is crucial to success. Business-to-business (B2B) companies need to understand the needs and wants of their customers to develop effective marketing strategies and improve their products and services. One way to gain this insight is through a B2B panel for market research. A B2B panel is a group of business professionals who are willing […]

Blog 0 3 min read
July 12, 2023

Exploring New Markets: Conducting Market Research for International Expansion

Expanding into new international markets presents exciting growth opportunities for businesses. However, entering unfamiliar territories requires a thorough understanding of the local dynamics, cultural nuances, regulatory frameworks, and economic landscapes. Market research plays a pivotal role in guiding successful international expansion strategies. As a renowned research firm, Philomath Research specializes in conducting comprehensive market research to support businesses in their […]

Blog 0 3 min read
June 19, 2023

How to Conduct Healthcare Market Research Like A Pro

Market research is a vital tool for businesses in any industry, and healthcare is no exception. Conducting thorough market research can help healthcare organizations understand their customers, competitors, and industry trends, allowing them to make better decisions and improve their overall performance. In this blog, we will discuss how to conduct healthcare market research like a pro. Step 1: Identify […]

Blog 0 3 min read
June 15, 2023

TDIs, CATIs and WATIs for Healthcare Market Research

Market research is an important aspect of any business, including the healthcare industry. The use of different data collection methods, such as TDIs, CATIs, and WATIs, can be helpful in obtaining valuable insights and understanding consumer behavior in healthcare. TDIs, CATIs, and WATIs are three commonly used methodologies in healthcare market research. These methods are used to collect data from […]

Blog 0 5 min read
June 15, 2023

Qualitative Research Questions: Gain Powerful Insights

Qualitative research is a method of inquiry that aims to gain an in-depth understanding of human behavior and the underlying reasons that motivate it. Qualitative research involves collecting and analyzing non-numerical data, such as interviews, focus groups, observations, and textual data. Qualitative research questions are the foundation of a qualitative research study. They guide the research process and help to […]

Blog 0 2 min read
June 13, 2023

Quantitative Market Research: The Complete Guide

Quantitative market research is an essential tool for businesses looking to gain insights into their target market and make data-driven decisions. In this guide, we’ll provide an overview of quantitative market research and the steps involved in conducting it. What is Quantitative Market Research? Quantitative market research involves the collection and analysis of numerical data to understand the preferences, behavior, […]

Blog 0 3 min read
June 13, 2023

4 Overlooked B2B Market Research Methods

In the world of B2B marketing, market research plays a crucial role in helping businesses understand their customers, their competitors, and the overall industry landscape. However, many businesses often rely on the same tired market research methods, such as surveys and focus groups, to gather information about their market. While these methods are valuable, they can also be limited in […]

Blog 0 3 min read
June 12, 2023

Medical and Healthcare Market Research

The medical and healthcare market is one of the most significant industries globally, and its impact is felt by people of all ages, backgrounds, and income levels. Healthcare spending is a major component of any economy, and it is expected to continue to rise in the coming years. As such, market research in the medical and healthcare sector is vital […]

Blog 0 2 min read

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