5 Effective Strategies for Building Customer Loyalty

Customer loyalty can be very important to your own business’ longevity, but are you doing all that you can to maintain and expand it? If providing this type of experience is something that’s important to you being a business owner, then we want to remind you of the benefits. The most obvious upside is the fact that repeat customers spend […]

How to Increase Customer Feedback

Every marketer has their own style. How many times have you asked yourself; what’s the best way to get in touch with your leads? Email? Social media? Press Release? Surveys? With so many options it can be hard to know what will work best for you and your business. It’s important to stay true to who you are as a […]

How Much Does Market Research Cost?

“Looking to conduct market research for your business? Discover the factors that can impact market research costs and get an idea of what you can expect to pay with our comprehensive blog post. Whether you’re a small startup or a large corporation, this guide will help you make informed decisions about your research budget.“ Annual market research is like ploughing […]

5 Things to Consider before Hiring a Market Research Firm

“Before hiring a market research firm, consider the essential factors to ensure you choose the right partner for your business needs. Define your objectives, evaluate their expertise and experience, and review their methodology to make an informed decision.“ Like the lawn and garden industries, the construction and home improvement industries are evolving. All three sectors are developing new innovative ways […]

The Dangers of DIY Qualitative Research

Market research recruiting seems simple at first, but it’s incredibly important to find the right people for the job. It’s like watching a professional athlete make their sport look effortless. The Dangers of DIY Qualitative Research, We uses its own technique and approach for qualitative recruitment. The basketball player swishes every shot and gets a double-double almost every night. The […]

8 Types Of Market Research To Consider In 2022

Have you ever set up some healthy snacks for a party or guests and found out later that most people preferred junk food? Market research can tell you which cards to play in your hand when it comes to marketing strategies, so you don’t end up going overboard on the wrong things. Market research falls into several different categories. The […]

Market Research to Build Your Inbound Marketing Strategy

“Market research is key for effective inbound marketing. Understand your audience’s needs and pain points to create targeted content. Identify gaps and differentiation opportunities. Use surveys, focus groups, social media listening. Monitor and optimize results.“ Market research is analogous to having a toolbox in your home. You may have heard of it, but many cannot apply this valuable power into […]

How to Recruit Social Media Influencers for Market Research Studies

Influencers are figures in our society who lead the trends and popular opinions. They reach out to their audiences to influence what others think. Social Media Influencers can be found online or even offline and they typically have a large following which allows them the ability to sway many peoples’ opinions. When choosing which influencer to work with, it’s important […]

5 Tips for Maximizing Public Relations Survey Results

The art of implementing customer surveys takes time to perfect. Not only do you have to motivate your audience to take the first place in the survey, but once the results are out, it’s your job to analyse the data and make changes for the better. But once you understand this, you’ll find that regular surveys can be an invaluable […]

International Market Research: How to Survey Markets Around the World

Considering expanding into an overseas market? If so, you will need to do international market research, and this involves many different methods. A customer’s response to your marketing research can make the difference between success and failure. This is particularly true when your product launches overseas. When you enter a market with different cultures, customs, languages, laws, and infrastructure, all […]