Choosing the right methodology for your goals Whether good, bad or ugly, customer feedback is your ally for growth! Capturing consumer opinions lets you know what’s working, what isn’t and what needs to change. While there are multiple ways to collect feedback and sentiment such as online surveys or in-depth/telephonic interviews (IDI/TDI), how will you know which approach works for […]
Imagine you’re a market research (MR) analyst. While analyzing data from a recently wrapped survey, you suddenly notice hundreds of entries with gibberish in the open-ended fields. With a sinking feeling, you realize the survey has been compromised by corrupt parties and your study results might be skewed. Sadly, this imaginary scenario is all too common. Surveys are only as […]
To create a path to better health, healthcare market research must be prioritized! Read on to understand what HMR is, why it’s important, and 4 ways to Implement Healthcare Market Research like a pro, for the best patient experience! Our world has been battling a pandemic for months on end. Though the healthcare industry has been overworked, doctors, nurses, hospitals, […]
In the dynamic realm of healthcare, patient satisfaction has emerged as a cornerstone for success. As the healthcare landscape continues to evolve, healthcare organizations are increasingly turning to market research firms like Philomath Research to grasp the nuances of patient satisfaction and revolutionize the quality of care they provide. In this comprehensive guide, we delve deep into the intricacies of […]
In today’s competitive business landscape, understanding and harnessing customer emotions can make all the difference in building strong brand connections and driving business success. Emotions play a significant role in customer decision-making, influencing brand preference, loyalty, and advocacy. However, capturing and analyzing these emotions can be challenging. That’s where the expertise of a market research firm that specializes in emotion-driven […]