The Impact Of Language On Survey Results

Did you know more than 7,000 languages are spoken around the world today? With so many languages spoken, the possibilities for misinterpretation are endless! A recent study reported that different languages had varying perceptions of time, size, color as well as broader concepts like intentions, gender and blame. It’s certain some messages are bound to be lost in translation! In […]

Online Surveys VS. In-Depth/Telephonic Interviews   

Choosing the right methodology for your goals Whether good, bad or ugly, customer feedback is your ally for growth! Capturing consumer opinions lets you know what’s working, what isn’t and what needs to change. While there are multiple ways to collect feedback and sentiment such as online surveys or in-depth/telephonic interviews (IDI/TDI), how will you know which approach works for […]