All marketers want to develop stronger relationships with big customers because it is usually more profitable to serve one large customer than to serve several smaller customers. Even when the large customer receives quantity discounts, it still costs time and money to serve many small customers by calling on them, processing orders, and dealing with any complaints that might arise. […]
Ad concept testing surveys are like taking a test drive before purchasing a car. Buying a car is a large investment, so the vehicle must meet all your expectations. The same can be said for marketing and advertising campaigns. Would you purchase the vehicle if you had to guess what the gas mileage would be, if you had to guess […]
Total rewards programs are built with the goal of creating a strategy to motivate your employees to work more productively and fulfill their individual needs. These programs are more than simply compensation and benefits; they are designed to meet employees where they are and give them the right tools to be more productive. Employees can feel more encouraged to do […]
Receiving medically backed insight for mental health services and products is an essential tool for relevant brands. With 1 in 5 Americans experiencing some form of mental illness, the need for related services is ever-growing. But where does a mental wellness brand begin? Learning how to survey psychiatrists is a good starting point. By surveying mental health practitioners, brands can gather high-quality, factual […]
89% of customers are likely to repurchase from a company after having a positive customer service experience – meaning that customer service really does play a key role in not only maintaining revenue, but also boosting it and generating profits for an organization. If an organization’s customer service is compromised, it can result in not only significant financial losses, but […]
If you find that most of your first-time customers only make a purchase once and never come back, it’s an indicator that your business isn’t scaling as quickly as it could be. While new customers are great for boosting sales, every company needs a base of loyal customers in order to achieve sustainable growth. In fact, it costs six to […]
Correlation analysis is used to determine the presence and strength of a relationship between two or more variables. Some types of correlation analysis include bivariate correlation, partial correlation, and multiple correlation. Correlation is a measure of the degree to which two or more variables are linearly related. When two or more variables change together in a way that is consistent […]
A key to constructing segments with excessive loyalty is to create logo relationships which have traction and meaning. To recognize relationships, it’s beneficial to keep in mind the traditional paintings of Susan Fornier going manner again to her dissertation withinside the mid-90s wherein she used human relationships as a metaphor for logo relationships. She tested the paintings of psychologists who […]
In order to stand out among all the other brands vying for attention, it’s essential that companies understand their consumers. This means knowing what they want and when they want it. While consumers’ needs and wants are constantly changing, it’s up to brands to create an experience that meets those needs. Consumers are becoming more demanding because of technology, and […]
You may have heard the word ‘insight’ thrown around a lot, but what does it mean? Simply put, insights are the thoughts and opinions of your customers. They’re the things they say or do that can help you learn and grow. Understanding your customers’ insights can help you make better decisions, whether they’re related to marketing, product, or business decisions. […]