The economy of the United States has been growing steadily since the great recession, but there are other factors that have to be taken into account when considering if we are headed into another recession. The rest of the world is not doing well, and this is having an effect on the U.S. economy. The global headwinds have been strong […]
“Market research and customer research are two different methods of collecting and analyzing data to inform business decisions. Market research focuses on analyzing the overall market and its trends, while customer research centers on understanding the needs, preferences, and behavior of specific customer groups.“ The terms market research and consumer research are used almost interchangeably. While this may be right […]
All marketers want to develop stronger relationships with big customers because it is usually more profitable to serve one large customer than to serve several smaller customers. Even when the large customer receives quantity discounts, it still costs time and money to serve many small customers by calling on them, processing orders, and dealing with any complaints that might arise. […]
Ad concept testing surveys are like taking a test drive before purchasing a car. Buying a car is a large investment, so the vehicle must meet all your expectations. The same can be said for marketing and advertising campaigns. Would you purchase the vehicle if you had to guess what the gas mileage would be, if you had to guess […]
Total rewards programs are built with the goal of creating a strategy to motivate your employees to work more productively and fulfill their individual needs. These programs are more than simply compensation and benefits; they are designed to meet employees where they are and give them the right tools to be more productive. Employees can feel more encouraged to do […]
How to Survey Psychiatrists: Insights from Mental Health Professionals Receiving medically backed insight for mental health services and products is an essential tool for relevant brands. With 1 in 5 Americans (22.8% or approximately 57.8 million adults in the U.S. as of 2021) experiencing some form of mental illness, the need for related services is ever-growing.But where does a mental […]
89% of customers are likely to repurchase from a company after having a positive customer service experience – meaning that customer service really does play a key role in not only maintaining revenue, but also boosting it and generating profits for an organization. If an organization’s customer service is compromised, it can result in not only significant financial losses, but […]
If you find that most of your first-time customers only make a purchase once and never come back, it’s an indicator that your business isn’t scaling as quickly as it could be. While new customers are great for boosting sales, every company needs a base of loyal customers in order to achieve sustainable growth. In fact, it costs six to […]
Correlation analysis is used to determine the presence and strength of a relationship between two or more variables. Some types of correlation analysis include bivariate correlation, partial correlation, and multiple correlation. Correlation is a measure of the degree to which two or more variables are linearly related. When two or more variables change together in a way that is consistent […]
A key to constructing segments with excessive loyalty is to create logo relationships which have traction and meaning. To recognize relationships, it’s beneficial to keep in mind the traditional paintings of Susan Fornier going manner again to her dissertation withinside the mid-90s wherein she used human relationships as a metaphor for logo relationships. She tested the paintings of psychologists who […]
