How to Survey Psychiatrists: Insights from Mental Health Professionals
Receiving medically backed insight for mental health services and products is an essential tool for relevant brands. With 1 in 5 Americans experiencing some form of mental illness, the need for related services is ever-growing.
But where does a mental wellness brand begin? Learning how to survey psychiatrists is a good starting point.
By surveying mental health practitioners, brands can gather high-quality, factual data from the pros. As a result, these brands can then incorporate this information into their outreach strategies.
This move is a fantastic way to measure the appeal and demand for new healthcare products, no matter the field.
Benefits of Conducting Market Research with Psychiatrists
Feedback from mental health professionals can…
- Enhance patient/consumer trust: When consumers trust a brand, especially a brand that targets mental health, this often creates a long relationship between the two.
- Create a better product: Medical-grade feedback creates medical-grade products! Sending out an online survey for doctors in the mental health field allows the product/service in question to be perfected.
- Improve marketing strategies: A word of advice for brands that use reviewed feedback from doctors: milk it! This can be used in marketing and advertising materials to attract buyers.
1. Kickoff Meeting
A kickoff meeting is essential to any project that targets doctors.
In this step, a market research team will meet with a brand to discuss the main project objectives. This is a great time for any questions and concerns to be answered and is a great start to the professional relationship.
2. Writing the Psychiatrists’ Survey
Our number one tip for creating a medical survey for doctors? Keep it short!
And we mean short–it’s key that the survey does not exceed 10 minutes. This is so that psychiatrists will be more apt to take it. Since they’re busy treating patients, they don’t have much time to spare for a survey.
3. Programming the Survey for Psychiatrists
The most technical step, programming a survey takes time and always has a set formula.
Once the survey is taken from its original document and placed into an online platform, the programmer begins the technical process.
It’s essential this step is followed in order, and not back and forth.
In surveys, all the questions correlate with one another. So if a programmer works on one question and then goes back to a previous one to tweak something, this can cause a major ripple effect. In turn, this can throw off the entire survey.
4. Surveying the Psychiatrists
Understanding how to create a survey for psychiatrists means understanding how the survey goes over with them.
But how could a brand possibly know how the survey will go until it’s finished? Two words: soft launch.
Soft launching a survey is when a smaller pool of respondents receives the survey instead of the entire panel. This weeds out errors before everyone sees the survey.
5. Cleaning the Survey Data
An often-overlooked step when conducting market research with doctors and physicians.
Even if the survey for psychiatrists got a ton of feedback, none of it matters unless it’s cleaned!
Survey data must be scrubbed to yield any insight. To do this, programmers will follow a checklist of errors to watch out for.
6. Analyzing and Reporting Feedback from Psychiatrists
The last step of this equation is presenting the feedback to the brand in question and is the conclusion to the project.
Our online market research company will meet with the brand in a debrief meeting to discuss key findings and what they mean for the future of a mental health product or service.
Much like the kickoff meeting, this is a great time for the brand’s team to ask any questions or raise concerns.
A polished report will also be presented to the team so they can reference the findings as they improve their strategy. We hope you found this information useful. If you have any question/ feedback, feel free to reach us at www.philomathresearch.com