“Before hiring a market research firm, consider the essential factors to ensure you choose the right partner for your business needs. Define your objectives, evaluate their expertise and experience, and review their methodology to make an informed decision.“ Like the lawn and garden industries, the construction and home improvement industries are evolving. All three sectors are developing new innovative ways […]
Market research recruiting seems simple at first, but it’s incredibly important to find the right people for the job. It’s like watching a professional athlete make their sport look effortless. The Dangers of DIY Qualitative Research, We uses its own technique and approach for qualitative recruitment. The basketball player swishes every shot and gets a double-double almost every night. The […]
Have you ever set up some healthy snacks for a party or guests and found out later that most people preferred junk food? Market research can tell you which cards to play in your hand when it comes to marketing strategies, so you don’t end up going overboard on the wrong things. Market research falls into several different categories. The […]
“Market research is key for effective inbound marketing. Understand your audience’s needs and pain points to create targeted content. Identify gaps and differentiation opportunities. Use surveys, focus groups, social media listening. Monitor and optimize results.“ Market research is analogous to having a toolbox in your home. You may have heard of it, but many cannot apply this valuable power into […]
Influencers are figures in our society who lead the trends and popular opinions. They reach out to their audiences to influence what others think. Social Media Influencers can be found online or even offline and they typically have a large following which allows them the ability to sway many peoples’ opinions. When choosing which influencer to work with, it’s important […]
The art of implementing customer surveys takes time to perfect. Not only do you have to motivate your audience to take the first place in the survey, but once the results are out, it’s your job to analyse the data and make changes for the better. But once you understand this, you’ll find that regular surveys can be an invaluable […]
Considering expanding into an overseas market? If so, you will need to do international market research, and this involves many different methods. A customer’s response to your marketing research can make the difference between success and failure. This is particularly true when your product launches overseas. When you enter a market with different cultures, customs, languages, laws, and infrastructure, all […]
Adolescents and young people may have a bad reputation in the world of research. Researchers often don’t know how to approach and engage with them, and thanks to their notoriously short attention spans, it’s no surprise that researchers can find it difficult to target younger generations and ever more. -May even have to contend with low response rates. However, Millennials […]
So, you have a product idea. Before you jump into the manufacturing, there are a few factors to consider that can ultimately affect your sales when launching a new product. For reference, studies have shown that the failure rate of new products ranges from 70 to 80%. Even the biggest brands miss out on products from time to time. Thankfully, […]
To create a solid business plan for the short term, it’s important to keep track of where your target customers’ preferences, attitudes, and behaviors are going in the long term. Adding market research to your 2022 budget will help your team make informed, data-driven decisions for better marketing, sales and operations strategies. Here is a brief overview of upcoming market […]
