Market Research: The Past, Present, and Future With so many different types of marketing to consider for your business – email marketing, social media marketing (SMM), search engine marketing (SEM), content marketing, to name a few – it’s no wonder that many organizations either have their own internal marketing department to help manage it all or need to outsource at […]
Online surveys can be conducted using several methods. However, there are some very important things that should be considered if you want to create a high-quality online survey. Below are 10 things that should be considered when taking an online survey. A skillfully planned online survey that captures customer feedback and experience will yield conclusions that can explain the difference […]
The value of the global market research industry grew by more than $40 billion between 2009 and 2019. The industry is currently worth $73.38 billion and shows no signs of abating. This assessment is not surprising – information is everywhere. The unprecedented volume of data, up-to-the-minute insights, and a truly global audience mean that the market research industry is constantly […]
Choosing the right methodology for your goals Whether good, bad or ugly, customer feedback is your ally for growth! Capturing consumer opinions lets you know what’s working, what isn’t and what needs to change. While there are multiple ways to collect feedback and sentiment such as online surveys or in-depth/telephonic interviews (IDI/TDI), how will you know which approach works for […]