What is Customer Experience and Why does it matter?

Customers have come to expect more out of companies, but who can blame them? We have all had customer experiences that range from outstanding to infuriating. It is put more pressure on companies to find a balance between the experience they want to offer and limited internal resources and other priorities—especially when the well-known customer-centric companies are the ones reaping […]

10 Mind-Blowing Stats About Consumer Behaviour

Consumer behavior is evolving at a faster pace than ever before. With new emerging technologies and the rollout of 5G approaching, digital disruption is changing the way consumers purchase products and interact with brands. As consumer expectations continue to rise, it is becoming increasingly difficult for brands to distinguish themselves from their competitors. Markets are increasingly competitive, with pricing and […]

7 Ways To Improve Customer Experience

If you’re concerned your customer experience isn’t as good as it could be, there are always things you can do to improve it. Below, we’ve listed some examples that can help you change your CX for the better. Use data to better understand your customers Being able to understand how your customers interact with you and your site can give […]

Humanity In The Customer Experience

Companies are increasingly adopting artificial intelligence as part of their customer experience. But is it really useful?Let’s face it, we all have a natural distrust of banks, insurance companies, utility companies and governments. There is a huge list of reasons that you can give for this distrust, but trust me, we all feel it, and the companies that succeed in […]