May 30, 2022

8 Types Of Market Research To Consider In 2022

Have you ever set up some healthy snacks for a party or guests and found out later that most people preferred junk food? Market research can tell you which cards to play in your hand when it comes to marketing strategies, so you don’t end up going overboard on the wrong things. Market research falls into several different categories. The […]

Blog 0 12 min read
May 30, 2022

Market Research to Build Your Inbound Marketing Strategy

“Market research is key for effective inbound marketing. Understand your audience’s needs and pain points to create targeted content. Identify gaps and differentiation opportunities. Use surveys, focus groups, social media listening. Monitor and optimize results.“ Market research is analogous to having a toolbox in your home. You may have heard of it, but many cannot apply this valuable power into […]

Blog 0 8 min read
May 30, 2022

How to Recruit Social Media Influencers for Market Research Studies

Influencers are figures in our society who lead the trends and popular opinions. They reach out to their audiences to influence what others think. Social Media Influencers can be found online or even offline and they typically have a large following which allows them the ability to sway many peoples’ opinions. When choosing which influencer to work with, it’s important […]

Blog 0 4 min read
April 27, 2022

5 Tips for Maximizing Public Relations Survey Results

The art of implementing customer surveys takes time to perfect. Not only do you have to motivate your audience to take the first place in the survey, but once the results are out, it’s your job to analyse the data and make changes for the better. But once you understand this, you’ll find that regular surveys can be an invaluable […]

Blog 0 3 min read
April 27, 2022

International Market Research: How to Survey Markets Around the World

Considering expanding into an overseas market? If so, you will need to do international market research, and this involves many different methods. A customer’s response to your marketing research can make the difference between success and failure. This is particularly true when your product launches overseas. When you enter a market with different cultures, customs, languages, laws, and infrastructure, all […]

Blog 0 5 min read
April 27, 2022

Market Research on social media: How to Recruit Influencers

Adolescents and young people may have a bad reputation in the world of research. Researchers often don’t know how to approach and engage with them, and thanks to their notoriously short attention spans, it’s no surprise that researchers can find it difficult to target younger generations and ever more. -May even have to contend with low response rates. However, Millennials […]

Blog 0 4 min read
April 26, 2022

6 Factors to Consider Before Launching a Product or Service

So, you have a product idea. Before you jump into the manufacturing, there are a few factors to consider that can ultimately affect your sales when launching a new product. For reference, studies have shown that the failure rate of new products ranges from 70 to 80%. Even the biggest brands miss out on products from time to time. Thankfully, […]

Blog 0 4 min read
April 25, 2022

5+ Market Research Trends to Expect in 2022

To create a solid business plan for the short term, it’s important to keep track of where your target customers’ preferences, attitudes, and behaviors are going in the long term. Adding market research to your 2022 budget will help your team make informed, data-driven decisions for better marketing, sales and operations strategies. Here is a brief overview of upcoming market […]

Blog 0 5 min read
April 25, 2022

3 Signs You Need Help With Customer Surveys

Customer surveys are an important part of any business. They help you collect feedback from your customers and learn more about their needs and wants. Providing a positive customer experience has increasingly become a top priority for businesses and studies show that 2022 will be no different. The driver here is that 86% of shoppers are willing to pay more […]

Blog 0 3 min read
April 25, 2022

6 Step Process for Conducting Qualitative Research Interview

A qualitative research interview (often called an in-depth interview or IDI) is an excellent method for digging deeper on a topic, product, service or brand. Their objective is to ascertain mindset and belief as a whole whereas quantitative surveys aim to measure. When determining the best type of market research to use for the purposes of your study, it is […]

Blog 0 6 min read

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