May 30, 2023

The Ethics of Primary Market Research: Ensuring Participant Privacy and Confidentiality

Primary market research serves as a vital tool for businesses to gain valuable insights into their target audience’s preferences, needs, and behaviors. This research can take various forms, including surveys, focus groups, and interviews. However, conducting primary market research must prioritize participant privacy and confidentiality to ensure ethical practices are followed. Philomath Research, as a leading research firm, recognizes the […]

Blog 0 3 min read
May 29, 2023

Market Research and it’s role in Strategic Planning

Market research is an indispensable tool in the strategic planning process, serving as the foundation for informed decision-making. By collecting and analyzing data on market trends, consumer behavior, and competition, businesses can gain valuable insights that shape their marketing strategies, product development initiatives, and overall business strategy. In this comprehensive blog, we will delve into the multifaceted roles that market […]

Blog 0 3 min read
May 16, 2023

How to Conduct Effective Healthcare Market Research

The healthcare industry is constantly evolving, with new technologies, treatments, and regulations emerging all the time. Keeping up with these changes can be challenging, especially for companies that operate in multiple markets or provide a wide range of services. That’s where market research comes in. By conducting research on their target market, healthcare organizations can gain a better understanding of […]

Blog 0 2 min read
May 9, 2023

Importance of Healthcare Market Research

Healthcare market research plays a crucial role in the healthcare industry. It is a process of gathering information about the healthcare market, including the products, services, and target audience. This information helps healthcare organizations make informed decisions about their products, services, marketing strategies. In this blog, we will discuss the importance of healthcare market research and how it can benefit […]

Blog 0 3 min read
May 8, 2023

3 Challenges B2B Market Research

B2B market research is a crucial aspect of any business strategy. It enables organizations to gain insights into their target audience, competitors, and market trends. However, B2B market research comes with its own set of challenges that businesses must overcome to make the most of their research efforts. In this blog post, we will discuss three significant challenges that businesses […]

Blog 0 2 min read
May 4, 2023

What is Customer Experience and Why does it matter?

Customers have come to expect more out of companies, but who can blame them? We have all had customer experiences that range from outstanding to infuriating. It is put more pressure on companies to find a balance between the experience they want to offer and limited internal resources and other priorities—especially when the well-known customer-centric companies are the ones reaping […]

Blog 0 2 min read
May 3, 2023

B2B Panel Providers Vs. Expert Networks: Who Gives the Highest Quality Respondents?

In the market research industry, obtaining high-quality respondents is essential for producing accurate and reliable insights. Two common ways to source respondents for business-to-business (B2B) studies are through panel providers and expert networks. Both options have their strengths and weaknesses, and the choice between them depends on the research objectives and requirements. In this blog, we will compare panel providers […]

Blog 0 5 min read
April 28, 2023

Expert Market Research Solutions for Businesses

“Looking for expert market research solutions to help grow your business? Our blog offers valuable insights and tips on how to conduct effective market research, understand customer behavior, and stay ahead of your competitors. Gain a competitive edge and drive your business success with our expert market research solutions.” As businesses strive to stay ahead in today’s highly competitive market, […]

Blog 0 4 min read
April 27, 2023

Your Guide to a B2B Panel Service Provider

As businesses grow and expand, they often find themselves in need of specialized services that can help them operate more efficiently and effectively. One such service that many businesses require is a B2B panel service provider. In this blog, we’ll explore what a B2B panel service provider is, why businesses might need one, and how to choose the right provider […]

Blog 0 2 min read
April 24, 2023

10 Mind-Blowing Stats About Consumer Behaviour

Consumer behavior is evolving at a faster pace than ever before. With new emerging technologies and the rollout of 5G approaching, digital disruption is changing the way consumers purchase products and interact with brands. As consumer expectations continue to rise, it is becoming increasingly difficult for brands to distinguish themselves from their competitors. Markets are increasingly competitive, with pricing and […]

Blog 0 5 min read