Consumer Behaviour: Meaning/Definition and Nature of Consumer Behaviour

The study of consumer behavior is important for marketers in order to understand what causes consumers to make purchasing decisions. By understanding consumer motivation, marketers can determine which products are needed in the marketplace and how best to present those products to consumers. Role theory is the perspective that consumers play various roles in the marketplace, which vary depending on […]

Importance of Consumer Behavior and 4 Ways to Understand Consumer Behavior

Consumer behavior is, quite simply, how consumers act when they’re in the market. This term defines the process by which consumers decide what to buy in order to satisfy their needs and wants. Consumer behavior considers the likes and dislikes of shoppers and how those factors influence their decisions. The scope of consumer behavior may also describe the decision-making process […]

The Effect Of Consumer Behavior In Marketing

“Discover the impact of consumer behavior on marketing strategies in our latest blog post. Learn how understanding consumer behavior can help businesses improve their marketing campaigns and achieve greater success in today’s competitive market.“ Even small businesses can benefit from conducting consumer research to determine which planning, strategies, and tactics a company should use to respond to changing marketplaces. This […]

Current Trends In Consumer Behavior Around The World

Consumer behavior trend refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs. This blog looks at the biggest trend in consumer behavior around the world that will shape 2023. The year is 2023. The world has changed a lot in 20 years. There are new technological advances. There are […]

Product Labels And The Significance Of The Customer’s Attention

Product labels and the significance of the customer’s attention play an important role as the main source of information among any kinds of products in the market. Are you looking for a way to make your product stand out? Perhaps you have a perfect idea, or you already have everything set and ready to manufacture, but something still feels missing. What […]

The Impact Of Advertisements On Consumer Behaviors

We live in an era where the visible product is the product that sells. A company can adopt various methods to inform consumers about the existence of the product, and some of the methods are: Sales Promotion − Providing the consumers with trial packs of the product. It is a paid form of communication. For example, test drives, free shampoo sachets, […]

Use Of Giveaway To Drive Market Success

Every brand wants more eyeballs on their products. Going viral is the dream, but it’s not an easy feat, especially if you’re in a saturated market. Giveaways are the perfect balance of showcasing your products and expanding your reach while providing an engaging activity for consumers to take part in.  Wondering how to do a giveaway to increase brand awareness […]

Consumer Purchase Decision And The Influence Of E-Market

With technological advancement, there is an increase in the internet and the development of web 2.0 that increase interconnectivity among the customers. It has changed customer behavior and influence decision making of customers. There is a change in human interaction significantly due to social network building for engaging customers result in influencing customer behavior. The marketing activities are conducted by […]

What is Customer Experience Optimization?

“CXO is an approach that looks at all touch points between the customer and a brand – be it a transaction, website visit, call, email, or review – with the goal of relevantly enhancing the experience for both customer and company. CXO is the most holistic form of customer service.” Perfect Customer Experience (CX) has never been more critical than […]

Online Shopping: How Customers See It

The Internet provides many opportunities for people to access information, purchase products, or use services. The convenience of the Internet has led to an increase in its users. The range of shopping options has also expanded beyond traditional methods. The ubiquity of the internet has created a new level of convenience for customers when shopping by allowing them to access […]