53 Must-Have Voice of Customer (VoC) Questions

53 Must-Have Voice of Customer (VoC) Questions

In today’s customer-centric business landscape, understanding the needs, preferences, and expectations of customers is paramount. That’s where Voice of Customer (VoC) research comes into play. As a leading market research firm, Philomath Research specializes in gathering and analyzing valuable customer insights. In this blog, we will explore 53 must-have VoC questions that can help businesses gain a deeper understanding of their customers, improve products and services, and drive sustainable growth.

1. Why did you choose our product/service over competitors?

2. How did you first hear about our brand?

3. What factors influence your decision-making process when purchasing our product/service?

4. What specific features or benefits of our product/service do you value the most?

5. On a scale of 1 to 10, how likely are you to recommend our product/service to others?

6. What improvements or enhancements would you like to see in our product/service?

7. How satisfied are you with the customer support provided by our company?

8. What challenges or pain points do you face in using our product/service?

9. Are there any specific areas where our product/service exceeds your expectations?

10. How frequently do you use our product/service?

11. How well does our product/service align with your specific needs and requirements?

12. Have you had any negative experiences with our product/service? If yes, please explain.

13. How would you describe the overall quality of our product/service?

14. What would make you switch to a competitor’s product/service?

15. What other products/services do you use in conjunction with ours?

16. How has our product/service positively impacted your life or business?

17. Are there any additional features or services you would like us to offer?

18. Do you feel that our pricing is fair and reasonable compared to the value you receive?

19. What channels or platforms do you prefer for communication with our company?

20. How would you rate the overall user experience of our product/service?

21. How likely are you to repurchase our product/service?

22. How well does our product/service meet your specific goals and objectives?

23. Are there any barriers or challenges preventing you from fully utilizing our product/service?

24. How do you perceive our brand in terms of trustworthiness and reliability?

25. How satisfied are you with the delivery or implementation process of our product/service?

26. What improvements would you suggest for our website or online presence?

27. How well does our product/service address the current market trends and demands?

28. How would you describe the level of customization or personalization we provide?

29. How important is sustainability or eco-friendliness when considering our product/service?

30. What other products or services do you wish we offered that are currently missing from our portfolio?

31. What additional support or resources could we provide to help you maximize the value of our product/service?

32. How likely are you to switch to a different brand in the near future?

33. What made you trust our brand enough to make a purchase?

34. How well does our product/service align with your values and beliefs?

35. How likely are you to provide a positive review or testimonial about our product/service?

36. Are there any specific industries or market segments where you believe our product/service would be a good fit?

37. How do you prefer to receive updates or information about our product/service?

38. Have you encountered any difficulties or challenges in using our product/service? If yes, please elaborate.

39. How well does our product/service integrate with your existing systems or processes?

40. What are the key factors that influence your loyalty towards our brand?

41. How would you rate the responsiveness of our customer support team?

42. How satisfied are you with the pricing options available for our product/service?

43. How likely are you to engage with our brand through social media channels?

44. Have you recommended our product/service to others in your network? If yes, why?

45. How would you rate the value for money offered by our product/service?

46. How important is brand reputation when considering our product/service?

47. How likely are you to continue using our product/service in the future?

48. What specific metrics or key performance indicators (KPIs) do you use to evaluate the effectiveness of our product/service?

49. How do you perceive our product/service in terms of innovation and staying ahead of the competition?

50. How would you rate the overall ease of use of our product/service?

51. Are there any features or aspects of our product/service that you find unnecessary or less valuable?

52. How well does our product/service align with the evolving needs and expectations of your industry?

53. How likely are you to participate in beta testing or provide feedback for future product/service developments?


Gathering insights directly from customers is a powerful way to inform decision-making and drive business growth. Philomath Research, as a leading market research firm, understands the significance of Voice of Customer (VoC) research in achieving these goals. By asking the right questions and actively listening to customers, businesses can gain a competitive edge and build lasting relationships.

These 53 must-have VoC questions serve as a starting point for businesses looking to delve deeper into customer preferences, satisfaction, and needs. However, it’s essential to tailor these questions to the specific context of each business and industry. Partnering with a reputable market research firm like Philomath Research can provide the expertise, tools, and analysis needed to extract meaningful insights from customer feedback.

Unlock the power of customer insights, improve your products and services, and strengthen your competitive advantage by embracing the Voice of Customer research approach. Contact Philomath Research today to embark on a journey of customer-centric growth and success.

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