Case Study – Ecommerce
Philomath Research conducted a market research study for a leading E-commerce brand in the United States. The objective of the study was to gather insights about consumer behavior, preferences, and attitudes towards the brand and its competitors. The study consisted of both qualitative and quantitative research methods, including online surveys and in-depth interviews.
1. Online survey: Philomath Research conducted an online survey with a sample size of 1,000 respondents. The survey was conducted among individuals who had shopped on the E-commerce brand’s website in the past six months. The survey questionnaire was designed to gather information about consumer behavior, preferences, and attitudes towards the brand and its competitors. The survey was conducted using a third-party panel.
2. In-depth interviews: Philomath Research conducted in-depth interviews with 20 consumers who had shopped on the E-commerce brand’s website in the past six months. The interviews were conducted over the phone and were approximately 30 minutes long. The interviewees were selected using a purposive sampling method to ensure diversity in terms of age, gender, income, and location.
1. Consumer behavior: The majority of the respondents (70%) preferred to shop online due to the convenience factor. However, 30% of the respondents preferred to shop in physical stores as they could touch and feel the products before making a purchase.
2. Brand loyalty: The majority of the respondents (60%) were loyal to the E-commerce brand and preferred to shop exclusively on its website. However, 40% of the respondents also shopped on other E-commerce websites.
3. Customer service: The quality of customer service was a critical factor for consumers when shopping online. The respondents mentioned that they preferred E-commerce websites that had easy-to-use interfaces, quick delivery times, and hassle-free return policies.
4. Product quality: The majority of the respondents (80%) considered product quality as the most important factor when making a purchase. Price was also an important factor, with 60% of the respondents mentioning it as a critical factor when making a purchase decision.
5. Competition: The study revealed that the E-commerce brand faced intense competition from other established players in the market. Amazon was identified as the most significant competitor, followed by Walmart and Target.
The market research study conducted by Philomath Research provided valuable insights into consumer behavior, preferences, and attitudes towards the leading E-commerce brand and its competitors. The study highlighted the importance of customer service, product quality, and price as critical factors when making a purchase decision. The study also revealed that the brand faced intense competition from other established players in the market. The insights from the study could help the brand to develop effective marketing strategies and improve its overall customer experience.