When it comes to collecting valuable data for market research, two of the most commonly used methods are focus groups and online surveys. Each method has its own unique advantages and challenges, and understanding these can help businesses and researchers make informed decisions about which to use. After spending 40 hours diving deep into this topic, I’ve gathered a wealth […]
Market research is a vital component for businesses aiming to thrive in today’s competitive landscape. It provides valuable insights into consumer behavior, preferences, and trends, enabling companies to make informed decisions and drive strategic growth. Traditionally, focus groups have been a popular method for gathering qualitative data in market research. However, with the ever-evolving market dynamics and the need for […]
Philomath Research conducted a market research study for a leading E-commerce brand in the United States. The objective of the study was to gather insights about consumer behavior, preferences, and attitudes towards the brand and its competitors. The study consisted of both qualitative and quantitative research methods, including online surveys and in-depth interviews. Methodology: 1. Online survey: Philomath Research conducted […]
