89% of customers are likely to repurchase from a company after having a positive customer service experience – meaning that customer service really does play a key role in not only maintaining revenue, but also boosting it and generating profits for an organization. If an organization’s customer service is compromised, it can result in not only significant financial losses, but […]
If you find that most of your first-time customers only make a purchase once and never come back, it’s an indicator that your business isn’t scaling as quickly as it could be. While new customers are great for boosting sales, every company needs a base of loyal customers in order to achieve sustainable growth. In fact, it costs six to […]
A key to constructing segments with excessive loyalty is to create logo relationships which have traction and meaning. To recognize relationships, it’s beneficial to keep in mind the traditional paintings of Susan Fornier going manner again to her dissertation withinside the mid-90s wherein she used human relationships as a metaphor for logo relationships. She tested the paintings of psychologists who […]
In order to stand out among all the other brands vying for attention, it’s essential that companies understand their consumers. This means knowing what they want and when they want it. While consumers’ needs and wants are constantly changing, it’s up to brands to create an experience that meets those needs. Consumers are becoming more demanding because of technology, and […]
Metaverse in health: For whom and for what? The Metaverse has a range of potential applications in the healthcare sector, which could benefit both the patient and the practitioner. For patients, the Metaverse could be used to access virtual healthcare services such as telemedicine or remote consultations with doctors; allow remote monitoring of vital signs or physical activity; facilitate self-management […]
By the year 2023, your avatar friends will be waiting for you. You’ll be running late for a concert, but don’t worry! You already have front-row seats to the most immersive virtual experience. Late last century, when the internet was invented, people could hardly fathom the possibilities it would present. But fast-forward to today and we’re talking about a wholly […]