10 Mind-Blowing Stats About Consumer Behaviour

Consumer behavior is evolving at a faster pace than ever before. With new emerging technologies and the rollout of 5G approaching, digital disruption is changing the way consumers purchase products and interact with brands. As consumer expectations continue to rise, it is becoming increasingly difficult for brands to distinguish themselves from their competitors. Markets are increasingly competitive, with pricing and […]

Consumer Behaviour: Meaning/Definition and Nature of Consumer Behaviour

The study of consumer behavior is important for marketers in order to understand what causes consumers to make purchasing decisions. By understanding consumer motivation, marketers can determine which products are needed in the marketplace and how best to present those products to consumers. Role theory is the perspective that consumers play various roles in the marketplace, which vary depending on […]