Top 5 Market Research Trends To Look Out For In 2022

The value of the global market research industry grew by more than $40 billion between 2009 and 2019. The industry is currently worth $73.38 billion and shows no signs of abating. This assessment is not surprising – information is everywhere. The unprecedented volume of data, up-to-the-minute insights, and a truly global audience mean that the market research industry is constantly […]

The Impact Of Language On Survey Results

Did you know more than 7,000 languages are spoken around the world today? With so many languages spoken, the possibilities for misinterpretation are endless! A recent study reported that different languages had varying perceptions of time, size, color as well as broader concepts like intentions, gender and blame. It’s certain some messages are bound to be lost in translation! In […]

Online Surveys VS. In-Depth/Telephonic Interviews   

Choosing the right methodology for your goals Whether good, bad or ugly, customer feedback is your ally for growth! Capturing consumer opinions lets you know what’s working, what isn’t and what needs to change. While there are multiple ways to collect feedback and sentiment such as online surveys or in-depth/telephonic interviews (IDI/TDI), how will you know which approach works for […]

Getting Serious About Sample Quality

Imagine you’re a market research (MR) analyst. While analyzing data from a recently wrapped survey, you suddenly notice hundreds of entries with gibberish in the open-ended fields. With a sinking feeling, you realize the survey has been compromised by corrupt parties and your study results might be skewed. Sadly, this imaginary scenario is all too common. Surveys are only as […]

4 Ways To Implement Healthcare Market Research Like A Pro!

To create a path to better health, healthcare market research must be prioritized! Read on to understand what HMR is, why it’s important, and 4 ways to Implement Healthcare Market Research like a pro, for the best patient experience! Our world has been battling a pandemic for months on end. Though the healthcare industry has been overworked, doctors, nurses, hospitals, […]

Understanding And Improving Patient Satisfaction

To improve patient satisfaction, we must first understand it! Read on to know what patient satisfaction is, why it’s important for your business, and how it can be measured and analyzed. Patient satisfaction and experience are high priorities for healthcare institutions today. Especially when patients see themselves as buyers of healthcare services. They know that if a healthcare provider can’t […]

Emotion In Market Research  

Let’s see to understand how maximizing emotional in market research can help businesses get outcome. Even though emotions in market research are not necessarily logical or rational, they can have a heavy influence on customer actions, with respect to the brands, products or services they choose. Positive emotions during different stages of the customer journey can impact future experiences with […]