We often tend to delay our tasks or activities and never realize its long-term effect it has on our personality and behaviour. This act of delaying or postponing tasks is known as Procrastination. Procrastination is very common and in normal scenarios it’s almost harmless in nature. But chronic or long-term procrastination is a serious issue. It can hamper an individual’s […]
Market Research: The Past, Present, and Future With so many different types of marketing to consider for your business – email marketing, social media marketing (SMM), search engine marketing (SEM), content marketing, to name a few – it’s no wonder that many organizations either have their own internal marketing department to help manage it all or need to outsource at […]
5G is here, and new equipment is being installed in cities across the world. In many cases, demand for 5G capacity is exceeding infrastructure improvements, especially in rural areas that are difficult to access. For years, satellite communication has remained a standalone technology, independent of mobile networking. But with the next generation of satellites – built from 5G architecture – […]
Market research is a key part of any business growth strategy. By knowing your market and how your products and services can add value, you can meet and exceed your customer’s needs and wants. Market research can take many forms, but every business has their own needs. Let’s see which for is the best for you and your business, in-house […]
The trend towards electric vehicles is expected to grow in the next decade as more countries attempt to reduce emissions. The Paris Agreement, along with increased concern for air quality and the diesel emissions scandal, have influenced diesel and fossil fuel restrictions. The automotive industry is in the midst of a major shift from internal combustion engine (ICE) vehicles to […]
Companies are increasingly adopting artificial intelligence as part of their customer experience. But is it really useful?Let’s face it, we all have a natural distrust of banks, insurance companies, utility companies and governments. There is a huge list of reasons that you can give for this distrust, but trust me, we all feel it, and the companies that succeed in […]
While there is no one clear definition of a focus group, it is generally considered to be a research tool that involves a small sample of people coming together to discuss a product or service to gain a better understanding of their opinions. Focus groups are a great way to gather consumer data. The best part is you can run […]
Inflation can cause big problems for businesses and families all over the world. When the prices of food, gas, and transportation go up, it becomes very important for companies that make consumer technology and durable goods to show that their products are worth the extra money. Though many global markets have been stable in their economic recovery post-Covid-19, that rebound […]
When you are carrying out research to create awareness for your product or service, whether you use unaided or aided, awareness is still a positive outcome. There are several different metrics that go into calculating a brand’s value, but one of the most important is awareness. Many businesses are focused on raising brand awareness, but it’s important to realize that […]
