B2B Online Panels: Definition, Characteristics, and Uses

Introduction B2B online panels are an essential tool for companies that want to gain insights into their customer base, improve their products or services, and stay ahead of the competition. These panels are made up of business professionals who have agreed to participate in market research surveys in exchange for incentives such as cash or gift cards. In this blog […]

The Impact of Technology on Market Research: Trends and Best Practices

Technology has revolutionized the field of market research, bringing about significant advancements in data collection, analysis, and reporting. As a leading research firm, Philomath Research recognizes the transformative influence of technology on market research practices. In this comprehensive blog, we will explore the latest trends and best practices in leveraging technology for market research. By embracing these advancements, businesses can […]

The Rise of Digital Health: Exploring Health Tech Innovations

The integration of technology into the healthcare industry has paved the way for transformative advancements in patient care and management. Digital health, also known as health tech, is a rapidly growing field that harnesses the power of technology to improve healthcare delivery, enhance patient outcomes, and empower individuals to take charge of their health. In this blog post, we will […]

B2B Panel for Market Research

In today’s business world, market research is crucial to success. Business-to-business (B2B) companies need to understand the needs and wants of their customers to develop effective marketing strategies and improve their products and services. One way to gain this insight is through a B2B panel for market research. A B2B panel is a group of business professionals who are willing […]

Exploring New Markets: Conducting Market Research for International Expansion

Expanding into new international markets presents exciting growth opportunities for businesses. However, entering unfamiliar territories requires a thorough understanding of the local dynamics, cultural nuances, regulatory frameworks, and economic landscapes. Market research plays a pivotal role in guiding successful international expansion strategies. As a renowned research firm, Philomath Research specializes in conducting comprehensive market research to support businesses in their […]

Case Study – Technology

Client: XYZ Technologies Introduction: XYZ Technologies is a globally recognized technology brand that specializes in manufacturing and selling consumer electronics, including smartphones, laptops, tablets, and other tech gadgets. The company has a strong presence in multiple countries and has been a market leader in the industry for the past decade. To stay ahead of the competition and ensure continued growth, […]

Case Study – Travel and Tourism

Client Background: Our client is a leading travel and tourism brand that specializes in providing customized vacation packages to a wide range of customers. With a presence in multiple countries, the company has been operating successfully for over a decade and has a loyal customer base. Research Objective: The objective of the market research was to gain insights into the […]

Case Study – Ecommerce

Philomath Research conducted a market research study for a leading E-commerce brand in the United States. The objective of the study was to gather insights about consumer behavior, preferences, and attitudes towards the brand and its competitors. The study consisted of both qualitative and quantitative research methods, including online surveys and in-depth interviews. Methodology: 1. Online survey: Philomath Research conducted […]

Case Study-  Consumer Goods/FMCG

Introduction: Philomath Research was commissioned by a leading Consumer Goods/FMCG brand to conduct a comprehensive market research study to gain insights into consumer behavior and preferences. The objective of the study was to identify consumer preferences, understand purchase drivers, assess brand perception, and uncover opportunities for market growth. The study was conducted through a combination of quantitative and qualitative research […]

How to Conduct Healthcare Market Research Like A Pro

Market research is a vital tool for businesses in any industry, and healthcare is no exception. Conducting thorough market research can help healthcare organizations understand their customers, competitors, and industry trends, allowing them to make better decisions and improve their overall performance. In this blog, we will discuss how to conduct healthcare market research like a pro. Step 1: Identify […]