“Learn why conducting market research on your competitors is essential for any successful business. Benefits include gaining insights into their strategies, identifying market gaps, staying ahead of industry trends, and improving your own business decisions. Competitive analysis helps you make informed decisions to grow and stay competitive in your industry.“ What is Competitor Analysis? A competitor analysis is like a […]
Customer loyalty can be very important to your own business’ longevity, but are you doing all that you can to maintain and expand it? If providing this type of experience is something that’s important to you being a business owner, then we want to remind you of the benefits. The most obvious upside is the fact that repeat customers spend […]
Every marketer has their own style. How many times have you asked yourself; what’s the best way to get in touch with your leads? Email? Social media? Press Release? Surveys? With so many options it can be hard to know what will work best for you and your business. It’s important to stay true to who you are as a […]
“Looking to conduct market research for your business? Discover the factors that can impact market research costs and get an idea of what you can expect to pay with our comprehensive blog post. Whether you’re a small startup or a large corporation, this guide will help you make informed decisions about your research budget.“ Annual market research is like ploughing […]
“Before hiring a market research firm, consider the essential factors to ensure you choose the right partner for your business needs. Define your objectives, evaluate their expertise and experience, and review their methodology to make an informed decision.“ Like the lawn and garden industries, the construction and home improvement industries are evolving. All three sectors are developing new innovative ways […]
Market research recruiting seems simple at first, but it’s incredibly important to find the right people for the job. It’s like watching a professional athlete make their sport look effortless. The Dangers of DIY Qualitative Research, We uses its own technique and approach for qualitative recruitment. The basketball player swishes every shot and gets a double-double almost every night. The […]
Have you ever set up some healthy snacks for a party or guests and found out later that most people preferred junk food? Market research can tell you which cards to play in your hand when it comes to marketing strategies, so you don’t end up going overboard on the wrong things. Market research falls into several different categories. The […]
“Market research is key for effective inbound marketing. Understand your audience’s needs and pain points to create targeted content. Identify gaps and differentiation opportunities. Use surveys, focus groups, social media listening. Monitor and optimize results.“ Market research is analogous to having a toolbox in your home. You may have heard of it, but many cannot apply this valuable power into […]
Influencers are figures in our society who lead the trends and popular opinions. They reach out to their audiences to influence what others think. Social Media Influencers can be found online or even offline and they typically have a large following which allows them the ability to sway many peoples’ opinions. When choosing which influencer to work with, it’s important […]
The art of implementing customer surveys takes time to perfect. Not only do you have to motivate your audience to take the first place in the survey, but once the results are out, it’s your job to analyse the data and make changes for the better. But once you understand this, you’ll find that regular surveys can be an invaluable […]