If you find that most of your first-time customers only make a purchase once and never come back, it’s an indicator that your business isn’t scaling as quickly as it could be. While new customers are great for boosting sales, every company needs a base of loyal customers in order to achieve sustainable growth. In fact, it costs six to […]
Correlation analysis is used to determine the presence and strength of a relationship between two or more variables. Some types of correlation analysis include bivariate correlation, partial correlation, and multiple correlation. Correlation is a measure of the degree to which two or more variables are linearly related. When two or more variables change together in a way that is consistent […]
Innovation is the name of the game in today’s business world. Old practices and businesses are being reshaped by technology and ideas. But not many businesses know how to get their innovative juices flowing. But there are some clear steps that everyone can follow to help innovation happen in their business. This blog will look at how to drive innovation […]
A key to constructing segments with excessive loyalty is to create logo relationships which have traction and meaning. To recognize relationships, it’s beneficial to keep in mind the traditional paintings of Susan Fornier going manner again to her dissertation withinside the mid-90s wherein she used human relationships as a metaphor for logo relationships. She tested the paintings of psychologists who […]
In order to stand out among all the other brands vying for attention, it’s essential that companies understand their consumers. This means knowing what they want and when they want it. While consumers’ needs and wants are constantly changing, it’s up to brands to create an experience that meets those needs. Consumers are becoming more demanding because of technology, and […]
You may have heard the word ‘insight’ thrown around a lot, but what does it mean? Simply put, insights are the thoughts and opinions of your customers. They’re the things they say or do that can help you learn and grow. Understanding your customers’ insights can help you make better decisions, whether they’re related to marketing, product, or business decisions. […]
To market your products successfully, you need to understand your target market and what they want/need from your product. This is where market research comes in – it provides you with the information you need to make informed decisions about your marketing strategy. Market research is vital for the success of any product or company. It helps to gather, record […]
Would you like to know why your consumers are not buying your products? Do you want to discover what they want so you can give it to them? Are you interested in launching a new product, service, or marketing campaign, but you’re not sure what will work? In this case and in many other situations in your business, market research […]
Since 2020, businesses have been facing uncertainty and trying to quickly adapt to the pandemic to stay in the market and cater to the shift in customer behavior. And 2023 will be another year of uncertainty too, with economic downturn and geopolitical tension on the horizon. The continued macroeconomic exhaustion will naturally scare and distract businesses into tightening their spending. […]