How AI-Augmented B2B Market Research Is Rewriting the Rules of Competitive Intelligence

Are You Still Relying on Manual Spreadsheets for Competitive Intelligence? What if you could predict a competitor’s next move before they even make it?What if your market research didn’t just tell you what happened, but what’s about to happen? That’s exactly what AI-augmented B2B market research is making possible today. In simple terms, AI-augmented B2B market research combines machine learning, […]

Primary Market Research for Startups: How to Avoid Costly Mistakes Before Launching Your Product

Are You Building Something Nobody Wants? Imagine spending months or even years designing a product you believe is revolutionary, only to find at launch that customers are lukewarm, or worse, indifferent.What if you could test your idea before writing a single line of code, committing a huge budget, or hiring staff? That’s exactly where primary market research comes in for […]

Beyond the Survey: Emerging Techniques in Primary Market Research for Deeper Consumer Insights

How well do you really know your customer? Imagine launching a product after spending months developing it, only to find it flop in the market. Not because it lacked quality—but because the insights that guided its development were outdated, surface-level, or simply misinterpreted. At Philomath Research, we believe in moving beyond the basics. Traditional surveys and questionnaires still have their […]