April 8, 2022

9 Things You Need To Know About Online Surveys

Online surveys can be conducted using several methods. However, there are some very important things that should be considered if you want to create a high-quality online survey. Below are 10 things that should be considered when taking an online survey. A skillfully planned online survey that captures customer feedback and experience will yield conclusions that can explain the difference […]

Blog 0 5 min read
January 28, 2022

Getting Serious About Sample Quality

Imagine you’re a market research (MR) analyst. While analyzing data from a recently wrapped survey, you suddenly notice hundreds of entries with gibberish in the open-ended fields. With a sinking feeling, you realize the survey has been compromised by corrupt parties and your study results might be skewed. Sadly, this imaginary scenario is all too common. Surveys are only as […]

Blog 0 4 min read

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