From Spreadsheets to Stethoscopes: The Role of Market Research in Healthcare
Imagine launching a cutting-edge telehealth platform, only to discover that your target demographic prefers in-person consultations. Or investing millions in a new drug, only to find limited market demand upon release. These scenarios underscore a critical truth: in the complex and rapidly evolving healthcare landscape, decisions made without robust market research can lead to costly missteps. At Philomath Research, we […]
