Inside the Consumer’s Mind: How Do Conversational Interviews Reveal What Surveys Miss?

What’s really going on inside your customer’s mind when they say they “like” your product? Is “satisfaction” just a checkbox, or is there a story behind it? Surveys give you numbers; conversational interviews reveal the “why” behind those numbers.Through qualitative market research methods like in-depth interviews, ethnographic research, and open-ended questioning, companies can dive into the hidden emotions, motivations, and […]