4 Benefits of Conducting Competitive Research Never underestimate your competitors. Yes, there are many important factors involved in building a successful brand – but perhaps one of the most important is keeping an eye on competing businesses. Why? You want to be able to differentiate yourself from rival companies to assure existing customers and prospects will choose you as their […]
Designing a research project takes time, skill, and knowledge. If you don’t approach the process with a clear goal and methods, you’ll likely end up with skewed data or a wrong picture of what you were trying to achieve. At Philomath Research, we simplify your data collection process. While it is important to use proper methodology in the research process, […]
“Improve your market research with these 10 essential tips! Learn how to gather more accurate and actionable insights, identify key trends, and make better business decisions. Whether you’re launching a new product or trying to stay ahead of the competition, these tips will help you conduct more effective market research.” Market research is so important that it can mean the […]
Online surveys can be conducted using several methods. However, there are some very important things that should be considered if you want to create a high-quality online survey. Below are 10 things that should be considered when taking an online survey. A skillfully planned online survey that captures customer feedback and experience will yield conclusions that can explain the difference […]
We have seen firms make their fair share of market research blunders over three decades of working with a vast range of companies and organizations. There are some common pitfalls that continue to be incurred by businesses to save time or think they already know the answer. Short cuts and a lack of evidence-based research can prove costly, so here’s […]
The value of the global market research industry grew by more than $40 billion between 2009 and 2019. The industry is currently worth $73.38 billion and shows no signs of abating. This assessment is not surprising – information is everywhere. The unprecedented volume of data, up-to-the-minute insights, and a truly global audience mean that the market research industry is constantly […]
Did you know more than 7,000 languages are spoken around the world today? With so many languages spoken, the possibilities for misinterpretation are endless! A recent study reported that different languages had varying perceptions of time, size, color as well as broader concepts like intentions, gender and blame. It’s certain some messages are bound to be lost in translation! In […]
Choosing the right methodology for your goals Whether good, bad or ugly, customer feedback is your ally for growth! Capturing consumer opinions lets you know what’s working, what isn’t and what needs to change. While there are multiple ways to collect feedback and sentiment such as online surveys or in-depth/telephonic interviews (IDI/TDI), how will you know which approach works for […]
Imagine you’re a market research (MR) analyst. While analyzing data from a recently wrapped survey, you suddenly notice hundreds of entries with gibberish in the open-ended fields. With a sinking feeling, you realize the survey has been compromised by corrupt parties and your study results might be skewed. Sadly, this imaginary scenario is all too common. Surveys are only as […]
To create a path to better health, healthcare market research must be prioritized! Read on to understand what HMR is, why it’s important, and 4 ways to Implement Healthcare Market Research like a pro, for the best patient experience! Our world has been battling a pandemic for months on end. Though the healthcare industry has been overworked, doctors, nurses, hospitals, […]
