While there is no one clear definition of a focus group, it is generally considered to be a research tool that involves a small sample of people coming together to discuss a product or service to gain a better understanding of their opinions. Focus groups are a great way to gather consumer data. The best part is you can run […]
Inflation can cause big problems for businesses and families all over the world. When the prices of food, gas, and transportation go up, it becomes very important for companies that make consumer technology and durable goods to show that their products are worth the extra money. Though many global markets have been stable in their economic recovery post-Covid-19, that rebound […]
When you are carrying out research to create awareness for your product or service, whether you use unaided or aided, awareness is still a positive outcome. There are several different metrics that go into calculating a brand’s value, but one of the most important is awareness. Many businesses are focused on raising brand awareness, but it’s important to realize that […]
With the rapid development of internet and technology in recent years, we’ve seen the emergence of innovative new platforms that boast exciting ways of connecting with others – the metaverse being one such example. This entrance has got people wondering about how social connection might look in the future. Important questions arise, such as: How will people interact with the […]
In a world where consumers rely heavily on the internet, the way we buy experiences has changed drastically. With an abundance of products and services available online, customers have to navigate through all the communication channels the internet provides. Because of this, customer behavior has changed significantly due to the accumulated experience from their interactions with the internet. Web 3.0 […]
“Learn how market research can help businesses make informed decisions in new product development. Discover various methods, such as surveys, focus groups, and competitor analysis, and get tips for effective research. Whether you’re a startup or established business, gain valuable insights on using market research to develop successful products.” Before making any major changes to a product, be sure to […]
Business is business and the purpose of branding and marketing your business should be clear to everyone involved. But what if you’re more interested in collecting information about potential buyers rather than other businesses who might want to buy from you? In this scenario, we need a different approach that is based solely on our customer’s preferences rather than separating […]
One of the keys to running your business is knowing who your client base is. This can be as simple as implementing a survey in which you ask them directly about themselves and their habits or preferences if they are loyal customers. You can help determine who your target audience is by looking up information about them through secondary research […]
Companies are trying to listen to their consumers but if it’s a negative experience for the consumer and if you miss an opportunity to enhance brand experience and win repeat customers, then there’s a problem. Many companies approach consumer insights as a sideshow, something that’s low priority. And that is indeed a problem since surveys and other engagement activities are […]
Today, businesses need to expand their horizons and explore more opportunities. It’s no longer enough to do what you’re good at. Why? Because, with this age of digitalization all around us, the competition has started to thrive in ways they never even imagined before. In short – you must get better, faster, or else suffer consequences that may be direr […]