To create a solid business plan for the short term, it’s important to keep track of where your target customers’ preferences, attitudes, and behaviors are going in the long term. Adding market research to your 2022 budget will help your team make informed, data-driven decisions for better marketing, sales and operations strategies. Here is a brief overview of upcoming market […]
Customer surveys are an important part of any business. They help you collect feedback from your customers and learn more about their needs and wants. Providing a positive customer experience has increasingly become a top priority for businesses and studies show that 2022 will be no different. The driver here is that 86% of shoppers are willing to pay more […]
A qualitative research interview (often called an in-depth interview or IDI) is an excellent method for digging deeper on a topic, product, service or brand. Their objective is to ascertain mindset and belief as a whole whereas quantitative surveys aim to measure. When determining the best type of market research to use for the purposes of your study, it is […]
Market Research. Do I need to invest in it? Why do I need this? What can this answer for me? What will I get for ROI? How do I know if I need it? Unlike marketing or advertising, market research is a very specialized and specialized service provided by a small number of firms in local and regional markets. Since […]
4 Benefits of Conducting Competitive Research Never underestimate your competitors. Yes, there are many important factors involved in building a successful brand – but perhaps one of the most important is keeping an eye on competing businesses. Why? You want to be able to differentiate yourself from rival companies to assure existing customers and prospects will choose you as their […]