background

Blogs

blog image

Online Surveys vs. In-depth / Telephonic Interviews

Whether good, bad or ugly, customer feedback is your ally for growth! Capturing consumer opinions lets you know what’s working, what isn’t and what needs to change. While there are multiple ways to collect feedback and sentiment...

Read More
blog image

The Impact of Language on Survey Results

With so many languages spoken, the possibilities for misinterpretation are endless! A recent study reported that different languages had varying perceptions of time, size, color as well as broader concepts like...

Read More
blog image

7 ways to find meaning in data


While you may have heard the phrase, ‘data is the new oil’ more commonly, ‘soil’ is a more accurate analogy! Like soil, data is regenerative, abundant and inexpensive (we all know oil is none of those things!). Just like...

Read More